So, you’ve just launched your brand-new blog, and you’re stoked to start sharing your ideas with the world. But, when it comes to getting your amazing content seen, you know the struggle is real. How do you compete with big-name websites that seem to dominate search results? The answer lies in understanding keywords and their difficulty.
What are Keywords and Keyword Difficulty (KD)?
Keywords are the words and phrases people search for on Google, Bing, and other search engines. Keyword difficulty (KD) is a score that tells you how tough it is to rank for a particular keyword. Super popular keywords (like “travel” or “healthy recipes”) usually have a high KD score because tons of websites are competing to rank for them.
Why Low-Competition Keywords are Your New Best Friend
As a beginner blogger, low KD keywords are your ticket to faster results. Here’s why:
- Get Seen Sooner: Instead of battling for visibility with giants, focusing on less competitive keywords can help you climb search results more quickly.
- Beat the Big Guys: Even high-authority websites can’t cover everything. Targeting niche topics gives you a shot to outshine competitors.
- Attract Quality Traffic: People searching with low KD keywords are often further along in their decision-making journey – you’re getting a more targeted audience.
5 Ways New Bloggers Can Find Low-Competition Keywords
Ready to start your search for SEO gold? Here are five ways to uncover those keywords:
- Brainstorm Seed Keywords: Jot down broad topics related to your niche. For example, if your blog is about sustainable living, start with: eco-friendly products, zero-waste, upcycling.
- Use Keyword Research Tools: Platforms like Ahrefs, SEMrush, and even free ones like Google Keyword Planner let you see search volume and KD scores for keywords
- “People Also Ask” on Google: Type your seed keywords. This section gives you long-tail keywords (longer, more specific phrases) often with lower competition.
- Forums and Q&A Sites: Websites like Quora and Reddit are treasure troves of real questions people are asking – these can form the basis of your content.
- Autocomplete FTW: Start typing your ideas in the Google search bar. Autocomplete suggestions are based on popular searches – a goldmine for long-tail keywords!
Example in Action
Instead of fighting to rank for “healthy recipes,” a new food blogger might instead target “easy vegan breakfast ideas”. This is way more specific, meaning less competition.
Personal Opinion
Honestly, focusing on low KD keywords changed the game for my blog when I started! It’s tempting to go after huge keywords, but the low hanging fruit can sometimes deliver the sweetest results.
Summary
Finding and using low-competition keywords is a super smart SEO strategy, especially for beginner bloggers. It makes getting seen way easier and can lead to better-quality visitors to your site.
FAQs
- Won’t low-competition keywords mean low traffic? Not always! Some long-tail keywords have niche audiences but decent search volumes.
- For each blog article, how many keywords should I aim for? Aim for one main keyword and a few related ones.
- Is it worth paying for keyword research tools? It depends. Free tools are great when starting. Paid options give you more data.
- How often should I update my keywords? Revisit your keyword strategy every few months as your site authority grows.
- What other SEO factors matter? Keywords are important, but don’t forget quality content, backlinks, and site user experience.
Tell me in the comments, what’s your blog’s niche? I’d love to help you brainstorm some low KD keyword ideas!
